developed and popularized the term “creator”. But keeping TikTok’s community happy in such a turbulent period may be challenging. With the outside world off limits, what else was there to do besides get creative for your friends, fans and followers? The app’s discovery algorithm instead surfaces popular trending content from people with followings both large and small, keeping users in the app longer and coming back more frequently. A new trend on TikTok is here but this time, it’s not a dance challenge or a viral filter. TikTok’s North American business, which she has run since 2018, was dealing with an uproar. Her work focuses on the intersections of entertainment, pop culture, and social justice. In a recent 30-minute interview over Zoom from her home, Ms. Pappas said TikTok’s predicament was “unique” and described what it was like to navigate it through “a challenging time.” She declined to discuss specifics about TikTok’s deal talks and said she was not involved in them. The once teenager-run social media app TikTok seems to be having a moment during … While TikTok has long since established itself as a major force in the world of entertainment, it's really taken off in 2020 on a whole new level. In February 2020, Zoi created a dance to the Benee song and captioned her TikTok, "Not my usual content but this song was too catchy to not make a dance to … The suit contends that Trump's order was a misuse of the International Emergency Economic Powers Act because the platform is not "an unusual and extraordinary threat." This content is imported from TikTok. She was YouTube’s first audience development lead, a role that led her to connect with video makers. Kara Leigh Cannella, a senior dance major at the University of the Arts in Philadelphia, was scrolling through TikTok one day this fall, when she came across a sound that caught her attention. Whenever there is a new video uploaded by the user then new challenges arise. “They need to be investing in those folks,” he said. President Trump had threatened to ban TikTok because of its Chinese owner, ByteDance, and many of the more than 100 million people who use TikTok in the United States were up in arms. The video, set to a popular mash-up of Coldplay's "Viva la Vida" and Savage's "Swing," has amassed over 476,000 likes and approximately 6.5 million views on TikTok in the nearly two weeks since it was posted. Dance like nobody's watching. #duet with @crisnate0 This just might be the hardest tik tok dance I’ve ever done ♬ Viva La Swing ps. Thousands of TikTok creators have made the pilgrimage to Los Angeles to live full time as creators. (Whether they have rhythm or not). “I think that’s really hard to replicate.”. Instead, Ms. Pappas said, she is focused on what TikTok’s future could look like if the app’s ownership is bifurcated. In 2007, she joined Next New Networks, a company that helped web video creators earn money from their efforts. Nick Tangorra, 22, a TikTok creator with 1.2 million followers, said he had met Ms. Pappas only once but believed that she was the only tech leader who understood the creator community’s needs. "This just might be the hardest tik tok dance I've ever done," the caption reads. TikTok can be a creative, social outlet. People are interested in performing Tik Tok videos and dance challenges. Under an executive order from President Trump, ByteDance must essentially strike a deal to sell off TikTok’s U.S. operations by Sept. 20; it will have a few weeks after that to close a sale. Ms. Pappas later added that she regularly talked to Zhang Yiming, ByteDance’s founder and chief executive, about all of these issues. This is the original Renegade dance that was created by 14-year-old Jalaiah Harmon, which inspired the TikTok version. 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